A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.
Sai Koorapati provided strategic direction and guidance for Callaway Golf while implementing two key business initiatives for the company's digital journey.
Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
Thought leaders from across retail and the manufacturing community will be gathering to share best practices and hear from the most influential speaker roster ever assembled.