HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.
Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.