Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.