Consumer Analytics

A recently completed acquisition expands Nielsen's TV and internet analytics services.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.

Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.

Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings

Shiloh and Teradata introduce an enterprise demand signal repository solution for consumer product companies.

Samsung and adidas establish a partnership to create miCoach, areal-time training system that, according to the duo, is designed tomotivate, inspire and enable athletes at all levels to reach theirunique training goals.

With nearly 200 salespeople spread across the United States who service regional industrial accounts such as Home Depot and Lowes, The Bosch Group identified an opportunity to increase the productivity of its salesforce by having a quicker and more flexible reporting tool.