Hormel Launches New Web Site
Hormel Foods Corporation launches its first Web site dedicated to the company's Hormel brand, www.hormel.com.
Designed as an interactive kitchen, consumers have the ability to interact with the Hormel brand and discover the advantages of the company's products. The Web site provides nutrition and ingredient information as well as a more advanced product locator.
"As the largest brand for Hormel Foods, it was necessary to build a Web site for consumers to learn more about Hormel products," says Scott Weisenbeck, group product manager, Hormel Foods. "The site is a hub for the beginning of a broader digital strategy."
Visitors to the site will see a center island and cupboards that open and close along with windows, which show the different times of day and the changing seasons. A "protein made easy" section provides information on the advantage of adding meat proteins for a healthy diet. The knowledge center will educate consumers about different kinds of meat cuts and how to select the best cuts for their meals.
Designed as an interactive kitchen, consumers have the ability to interact with the Hormel brand and discover the advantages of the company's products. The Web site provides nutrition and ingredient information as well as a more advanced product locator.
"As the largest brand for Hormel Foods, it was necessary to build a Web site for consumers to learn more about Hormel products," says Scott Weisenbeck, group product manager, Hormel Foods. "The site is a hub for the beginning of a broader digital strategy."
Visitors to the site will see a center island and cupboards that open and close along with windows, which show the different times of day and the changing seasons. A "protein made easy" section provides information on the advantage of adding meat proteins for a healthy diet. The knowledge center will educate consumers about different kinds of meat cuts and how to select the best cuts for their meals.