Caribou Coffee Offers Mobile Coupon Service
Caribou Coffee Company Inc., the second largest company-owned gourmet coffeehouse operator, will accept mobile coupons from Cellfire Inc. in all its 443 retail locations in the United States. Cellfire Inc. is a nationwide mobile coupon and discount offer service. Consumers can now get $1 off any large drink or a free drink with purchase of a pound of coffee using the service.
"An increasing number of consumers are using their mobile phone for more than talking and texting, and we are looking to tap into that trend," says Kathy Hollenhorst, senior vice president of marketing, Caribou Coffee. "We're leveraging the Cellfire mobile coupon service to drive store traffic, increase trial of our great coffee and convert new guests into loyal customers."
Coffee lovers can take advantage of the exclusive deals at Caribou Coffee by subscribing to the Cellfire mobile coupon service at www.cellfire.com from their mobile Web browser or computer. Once signed up with Cellfire, consumers can access the Cellfire service anytime, anywhere to use the mobile coupons. They simply show the coupon offer code on their cell phone to the person at the register to receive the discount.
"An increasing number of consumers are using their mobile phone for more than talking and texting, and we are looking to tap into that trend," says Kathy Hollenhorst, senior vice president of marketing, Caribou Coffee. "We're leveraging the Cellfire mobile coupon service to drive store traffic, increase trial of our great coffee and convert new guests into loyal customers."
Coffee lovers can take advantage of the exclusive deals at Caribou Coffee by subscribing to the Cellfire mobile coupon service at www.cellfire.com from their mobile Web browser or computer. Once signed up with Cellfire, consumers can access the Cellfire service anytime, anywhere to use the mobile coupons. They simply show the coupon offer code on their cell phone to the person at the register to receive the discount.