Consumer Analytics

Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.

Pathmark and Giant Foods stores use Web-based grocery software by Grocery Shopping Network (GSN).

Cleveland Golf and Ritz Camera Proex Portrait Studios implement TimeTrade System's Web-based platform.

As part of its Information on Demand strategy, IBM announced on Monday that it entered into a definitive agreement to acquire Cognos, a business intelligence and performance management solutions provider, for approximately $5 billion or $58 per share.

UK-based Tesco incorporates MicroBuild, a household geo demographic product from The Gadberry Group, into its U.S. grocery store venture.

Bee-friendly, natural personal care company Burt's Bees is addressing the mysterious disappearance of bees, called Colony Collapse Disorder (CCD), by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts.

Prescient Applied Intelligence releases its Visibility & Analytics (V&A) suite.

RightNow Technologies and Demandware team up to provide multi-channel retailers with integration between their online and offline businesses.