Consumer Analytics

Samsung and adidas establish a partnership to create miCoach, areal-time training system that, according to the duo, is designed tomotivate, inspire and enable athletes at all levels to reach theirunique training goals.

With nearly 200 salespeople spread across the United States who service regional industrial accounts such as Home Depot and Lowes, The Bosch Group identified an opportunity to increase the productivity of its salesforce by having a quicker and more flexible reporting tool.

Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role.

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

ChartSearch announces its "Insight Productivity" initiative, using a new search engine paradigm for charting and analysis of statistical and numerical data.

Nielsen merger expands its television and internet analytics service offerings for consumer insights.

A quick scan of recent news accounts illustrates just how much the temperature within the consumer goods (CG) industry is rising toward the boiling point.