Consumer Analytics

June 17, 2008 - Find out how the trend of rising prices has, and will, affect the consumer goods industry in an unpredictable economy.

It's no secret. Prices have gone up, employment has gone down and everyone is feeling the economic pressures of a possible recession.

Rob Hand, director of Industry Strategy, Oracle Corp., explains how companies can deploy a single unified solution requiring no external support from other applications.

The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies.

A recently completed acquisition expands Nielsen's TV and internet analytics services.

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.