Consumer Analytics

It's no secret. Prices have gone up, employment has gone down and everyone is feeling the economic pressures of a possible recession.

Rob Hand, director of Industry Strategy, Oracle Corp., explains how companies can deploy a single unified solution requiring no external support from other applications.

The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies.

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

A recently completed acquisition expands Nielsen's TV and internet analytics services.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.

Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.