Toys'R'Us Focuses on Baby Safety
As part of its ongoing commitment to the safety of children, Toys"R"Us Inc. unveils new enhancements to its dedicated Safety microsite, www.Toysrus.com/Safety. In addition to the information on the existing site, expanded content and new features include safety-related news, as well as tips about accident prevention throughout the year. The new site launches today with a focus on baby safety during the month of September, featuring guidelines developed in collaboration with Safe Kids Worldwide, a childhood injury prevention organization.
"As one of the leaders on the critical issue of children's safety, we are pleased to present important new content to augment our heavily-visited Safety microsite," says Jerry Storch, chairman and CEO, Toys"R"Us Inc. "Since introducing this dedicated safety resource last fall, it has become a valuable vehicle for millions of parents and caregivers to access vital child and product safety information. We know that providing the safest environment for children requires constant vigilance, and we hope parents will continue to look to the "R"Us family as partners in helping them achieve that shared goal."
"As one of the leaders on the critical issue of children's safety, we are pleased to present important new content to augment our heavily-visited Safety microsite," says Jerry Storch, chairman and CEO, Toys"R"Us Inc. "Since introducing this dedicated safety resource last fall, it has become a valuable vehicle for millions of parents and caregivers to access vital child and product safety information. We know that providing the safest environment for children requires constant vigilance, and we hope parents will continue to look to the "R"Us family as partners in helping them achieve that shared goal."