New Belgium Brewing Launches Cycling Community Blog
New Belgium Brewing, home of flagship Fat Tire Amber Ale and other Belgian-inspired brews, launches an interactive online blog (www.teamwonderbike.com/blog/) for the growing community of its Team Wonderbike members. Team Wonderbike, a social movement created by the folks at New Belgium, was started in 2005 to inspire and increase the use of the bicycle.
"The Team Wonderbike blog is an online community where Wonderbikers can share stories and ideas on how to increase society's embrace of man's greatest invention -- the bicycle," says Bryan Simpson, spokesperson from New Belgium. "Leaving the car parked is good for the planet, and good for your body and soul."
Currently more than 14,000 members strong, Team Wonderbike is a pedal-powered bike commuter club whose members pledge to bike -- not drive -- as often as possible. So far, the total number of miles pledged is more than 13 million miles for the coming year. Team members can upload stories and images, check in with other members and make pledges at the new site, as well as calculate cumulative miles biked and the amount of carbon offset.
"The Team Wonderbike blog is an online community where Wonderbikers can share stories and ideas on how to increase society's embrace of man's greatest invention -- the bicycle," says Bryan Simpson, spokesperson from New Belgium. "Leaving the car parked is good for the planet, and good for your body and soul."
Currently more than 14,000 members strong, Team Wonderbike is a pedal-powered bike commuter club whose members pledge to bike -- not drive -- as often as possible. So far, the total number of miles pledged is more than 13 million miles for the coming year. Team members can upload stories and images, check in with other members and make pledges at the new site, as well as calculate cumulative miles biked and the amount of carbon offset.