General Mills Deploys Trade Planning Solution
General Mills selects DemandTec Inc.'s Trade Planning & Optimization services, which includes the use of software-as-a-service applications and analytical services to help shape pricing and promotion strategies.
"We are committed to delivering insights and action plans to help our business teams optimize trade planning and improve overall category performance," says Lohr LeSueur, vice president of trade marketing for General Mills. "We fully expect DemandTec Trade Planning & Optimization to help us meet these important business objectives."
DemandTec Trade Planning & Optimization aims to help customers gain an understanding of consumer behavior at the store shelf, predict the impact of changes in price and promotions, and uncover the deeper business insights that help influence and shape pricing and promotion strategies.
"We are committed to delivering insights and action plans to help our business teams optimize trade planning and improve overall category performance," says Lohr LeSueur, vice president of trade marketing for General Mills. "We fully expect DemandTec Trade Planning & Optimization to help us meet these important business objectives."
DemandTec Trade Planning & Optimization aims to help customers gain an understanding of consumer behavior at the store shelf, predict the impact of changes in price and promotions, and uncover the deeper business insights that help influence and shape pricing and promotion strategies.