Nielsen Completes Acquisition of IAG Research
The Nielsen Company completes the acquisition of IAG Research Inc., a privately held company that measures consumer engagement with television programs, national commercials and product placements. The transaction expands Nielsen's ability to provide clients with more in-depth television and Internet analytics services.
IAG Research will be re-branded as Nielsen IAG. Alan Gould and Ken Orkin, co-founders and co-CEOs of IAG Research, will continue to lead the service as co-CEOs of Nielsen IAG, reporting to Susan Whiting, executive VP of The Nielsen Company.
Nielsen IAG conducts research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. Its clients include major advertisers, advertising agencies, Internet providers, telecommunications services, television and cable networks and other content providers.