Consumer Analytics

Procter & Gamble Makes Marketing Changes

James R. Stengel retires as global marketing officer; Marc S. Pritchard brings more than 25 years experience to the position.
VANTAGE POINT: Information Ecosystems

Information Ecosystems and Bridging the Gap from Data to Insights and Action
Deloitte Survey Finds Consumers Want Clearer Labeling

Survey shows consumers will pay more to know more about meat, fish, fruits, vegetables and packaged foods' country of origin.
General Mills Deploys Trade Planning Solution

General Mills will leverage DemandTec solutions and services to shape pricing and promotion strategies.
VANTAGE POINT: The TPM Tipping Point Is Near

What's changed that would cause a TPM Tipping Point in 2008/2009? The concept of a hosted, subscription based, SaaS model in TPM is now possible and available.
Rising Costs Force Price Hikes for Consumers

June 17, 2008 - Find out how the trend of rising prices has, and will, affect the consumer goods industry in an unpredictable economy.
Category Trends Show that CG Companies Dread the "R" Word

It's no secret. Prices have gone up, employment has gone down and everyone is feeling the economic pressures of a possible recession.
Rob Hand of Oracle on Comprehensive Trade Management

Rob Hand, director of Industry Strategy, Oracle Corp., explains how companies can deploy a single unified solution requiring no external support from other applications.

Retail Coffee Favored in Volatile Economy