Consumer Analytics

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.

After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.

Readers rank only the Top 8 providers in this space, perhaps signaling that big name vendors are doing a good job at gaining consumer confidence as the dust settles around heavy merger and acquisition activity.

The new application for iPhone and iPod touch provides recipes, food ideas, shopping lists and cooking videos on-the-go.

In a difficult and competitive environment, truly understanding the consumer is a pre-requisite to success. CGT research recently uncovered how CG manufacturers are most commonly obtaining consumer insights from various downstream data sources and how they are using that information today.

In the consumer goods industry, attitudes about predictive capabilities in trade promotions range from "totally skeptical" to "it will cure world hunger." Here is an industry analyst's take on why being more predictive in TPM has merit.

The retailer's suppliers and vendors are now able to view sales data for their specific product lines through a MicroStrategy-based application.

Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.