Mountain Dew Consumers Create Latest FlavorMore than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension. Russell Evans of Nielsen on Analyzing AnalyticsRussell Evans, Vice President - Product Leadership Global Business Intelligence for The Nielsen Company, provides his thoughts on how companies can successfully manage data through analytics today and beyond. Mobile Marketing Influences Consumers Through Incentives While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed. CRM manager Grows Management Team On-demand software consulting firm names new vice president of business development. New Belgium Brewing Launches Cycling Community Blog The new online community aims to bring together people from all rides of life. Toys'R'Us Focuses on Baby Safety The updated site is focused on baby safety and is expected to be used as a resource for parents. CPG Category Sales Vary by Channel In a time when financial hardship is fueling channel migration, IRI research reveals where specific category sales thrive and where they lag. IT Spending Up Despite Down Economy Gartner research reveals the current economy's impact on IT spending. Microsoft to Acquire DATAllegro Microsoft improves its mission-critical data platform with data warehouse appliances from DATAllegro. P&G Taps Nielsen for Marketing Information and Insights The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company. First Previous 191 192 193 194 195 Next Last
