Coca-Cola Enterprises Optimizes Space and Category Performance
Coca-Cola Enterprises Inc. deploys several applications in JDA Software Group Inc.'s Space & Category Management solution suite, including JDA Space Planning, JDA Space Automation, JDA CategoryAdvisor and JDA Intactix Knowledge Base solutions, to streamline productivity and leverage retail shopper insights to drive positive business results.
"We were looking for a solution that would allow us to deliver merchandising solutions that reflect the differences across stores to effectively bring the right products to consumers at the right locations," says Luisa Eichman, director of space planning services at Coca-Cola Enterprises. "We also needed to create a business process to ensure quality checks on store-level planograms, while at the same time increasing the productivity, efficiency and effectiveness of the planogram process."
Headquartered in Atlanta, Ga., Coca-Cola Enterprises is the world's largest non-alcoholic bottler, with annual revenues of $21 billion. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for Coca-Cola's products in Belgium, France, Great Britain, Luxembourg, Monaco and The Netherlands.
Since deploying the JDA Space & Category Management solutions and implementing new and streamlined processes in more than 4,000 grocery stores, Coca-Cola Enterprises reports that it has achieved a 2 percent increase in both unit sales and dollar sales, and has significantly improved the quality, accuracy and consistency of the consumer-centric store-level planograms it delivers to retail customers. Coca-Cola Enterprises' planogram generation process has also improved significantly -- instead of taking a few days to create a single planogram, users can create one in just five to 20 minutes.
"We were looking for a solution that would allow us to deliver merchandising solutions that reflect the differences across stores to effectively bring the right products to consumers at the right locations," says Luisa Eichman, director of space planning services at Coca-Cola Enterprises. "We also needed to create a business process to ensure quality checks on store-level planograms, while at the same time increasing the productivity, efficiency and effectiveness of the planogram process."
Headquartered in Atlanta, Ga., Coca-Cola Enterprises is the world's largest non-alcoholic bottler, with annual revenues of $21 billion. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for Coca-Cola's products in Belgium, France, Great Britain, Luxembourg, Monaco and The Netherlands.
Since deploying the JDA Space & Category Management solutions and implementing new and streamlined processes in more than 4,000 grocery stores, Coca-Cola Enterprises reports that it has achieved a 2 percent increase in both unit sales and dollar sales, and has significantly improved the quality, accuracy and consistency of the consumer-centric store-level planograms it delivers to retail customers. Coca-Cola Enterprises' planogram generation process has also improved significantly -- instead of taking a few days to create a single planogram, users can create one in just five to 20 minutes.