ConAgra Delivers New Online Experience
More and more office workers are trapped at their desks during the lunch hour. In fact, according to a recent Omnibus survey, 60 percent of office workers in the United States said they eat lunch at their desks at least once or twice a week. To accommodate this growing trend and bring humor into the work day, Healthy Choice, a ConAgra brand, joined forces with MSN to introduce the "The Working Lunch" -- a unique Web site featuring a live, four-hour show consisting of improvised sketch-theme comedy segments, directed by visitors on www.workinglunch.msn.com. This interactive experience aims to enhance the lunch hour for hard-working professionals starting at noon today in each time zone across the country.
"'The Working Lunch,' just like Healthy Choice Fresh Mixers, is designed to give busy office workers a lunch hour they can look forward to," says Michael Locascio, vice president of marketing at ConAgra Foods. "This interactive experience provides the online entertainment and humor that deskbound and time-strapped office workers are seeking, while underscoring the convenience, great taste and nutritional value of Healthy Choice Fresh Mixers."
Through streaming video technology, this unpredictable, live program is brought to life in the new "prime time" of today's time-crunched office workers. From Nov. 12 through Nov. 25, for 10 consecutive business days, between the hours of 12 p.m. and 4 p.m. EST, Web site visitors can participate in the digital experience by voting on sketch themes and directing the improvisational comedy group, which includes Second City alumni and actors from the new Healthy Choice Fresh Mixers television commercials.
"'The Working Lunch,' just like Healthy Choice Fresh Mixers, is designed to give busy office workers a lunch hour they can look forward to," says Michael Locascio, vice president of marketing at ConAgra Foods. "This interactive experience provides the online entertainment and humor that deskbound and time-strapped office workers are seeking, while underscoring the convenience, great taste and nutritional value of Healthy Choice Fresh Mixers."
Through streaming video technology, this unpredictable, live program is brought to life in the new "prime time" of today's time-crunched office workers. From Nov. 12 through Nov. 25, for 10 consecutive business days, between the hours of 12 p.m. and 4 p.m. EST, Web site visitors can participate in the digital experience by voting on sketch themes and directing the improvisational comedy group, which includes Second City alumni and actors from the new Healthy Choice Fresh Mixers television commercials.