Consumer Analytics

P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.

The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement.

The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.

Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.