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Consumer Analytics

  • Nestle Creates a Learning App for Kids

    Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

  • Big Data & Analytics Top Executive Agendas

    A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.

  • New Milestones in Mobile Engagement

    Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

  • Stuart Weitzman Names Chief Global Digital and E-Commerce Officer

    In this newly created position, Monica Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms.

  • GLIDDEN Consumers Help Create Newest Palette

    The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.

  • Market6 Release Supports Retailer/Supplier Collaboration

    Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.

  • Manthan Accelerates Growth in Global CPG Market

    The company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities.

  • Pernod Ricard Improves Marketing Strategies

    Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.
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