Consumer Analytics

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

A recent IDC study unveils that 52.5 percent of Canadian CIOs are open to employees bringing their own devices to work. Of those respondents, 50.8 percent said that it was to appeal to young workers, which will make up 75 percent of the workforce by 2028. Find out what other trends are impacting the changing role of the CIO, and their biggest IT priorities for 2014.

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

In this newly created position, Monica Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms.

The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.