Consumer Analytics

A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

In this newly created position, Monica Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms.

The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.

Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.

Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.

The company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities.

Everything around you is in a constant state of change. Technology has catapulted the way retailers and suppliers provide products to the consumer, requiring them to look at their businesses differently almost on an hourly basis. Britt Fogg, CEO, president and founder of Shiloh Technologies, a division of SPI, gave us his insights around the speed of change in the retailer/supplier industry.