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Consumer Analytics

  • Customer Management: Playing for Keeps

    Sony PlayStation empowers its sales force with flexible CRM tools.

  • A Change of Plans

    The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.

  • Mutual Benefits

    A holistic CRM strategy drives value for CG firms and retail partners

  • Analyst News -- August 2003

    Enhancing online customer service

  • Going Steady

    Gaining CRM success through gradual execution

  • Metric System

    The art of attracting and retaining customers is a sizeable challenge for the CG industry.

  • The Right Stuff

    Improving the bottom line involves more than just deploying the latest technology.

  • Target Exhibits IoT in Open House Space

    Target is making the Internet of Things an interactive experience with Target Open House, opening this week. Read on to see how Target is pushing the boundaries of experiential retail by displaying connected devices in real-life solutions.
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