Shredding the Paper TrailAcross the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Product Management: Fast TurnaroundHow Procter & Gamble saved one of its key brands Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners Analyst News -- August 2003 Enhancing online customer service Going Steady Gaining CRM success through gradual execution Metric System The art of attracting and retaining customers is a sizeable challenge for the CG industry. The Right Stuff Improving the bottom line involves more than just deploying the latest technology. First Previous 210 211 212 Next Last
