Consumer Analytics

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

How to find and choose the right information to accurately drive price optimization

How to maximize trade funds investments with advanced analytics

What should companies look for when considering a price optimization solution? Leading vendors weigh in

These leading consumer goods firms and retailers are using pricing software as a powerful tool to gain competitive advantage

Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers

Service-oriented architectures and other capabilities are creating a flexible e-commerce environment