Consumer Analytics

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

How location information management is changing the way companies do business

The area of location information management (LIM) is an overlooked data segment that a rising number of consumer goods firms are trumpeting as a vital enabler to gain competitive advantage.

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

Procter & Gamble plugs into the air care market with a noticeable, new scent

After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc. (IRI) fully deploy the Costco Collaborative Retail Exchange (CRX) program across Costco's major food and non-food departments in the United States.

As Business Intelligence (BI) technology offerings become more robust, companies are lining up to implement these tools to make the right business decisions at the right time.