Consumer Analytics

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

Procter & Gamble plugs into the air care market with a noticeable, new scent

As Business Intelligence (BI) technology offerings become more robust, companies are lining up to implement these tools to make the right business decisions at the right time.

After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc. (IRI) fully deploy the Costco Collaborative Retail Exchange (CRX) program across Costco's major food and non-food departments in the United States.

After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc.

How to establish an effective trade promotion analysis process

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways