Costco Boosts CPG Collaboration
After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc. (IRI) fully deploy the Costco Collaborative Retail Exchange (CRX) program across Costco's major food and non-food departments in the United States. The program provides direct, interactive access to Costco's warehouse- specific, daily, item-level point-of-sale (POS) data in near real time. For Costco's manufacturing partners, the program allows access to Costco's data in a structured, collaborative framework, reflecting Costco's unique category and geography definitions. Leveraging the Costco CRX program, participating manufacturer partners can see new item and warehouse-level business opportunities and act faster to win at the Costco shelf.