Market6 Release Supports Retailer/Supplier Collaboration

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Market6 Release Supports Retailer/Supplier Collaboration

By CGT Staff - 06/13/2014
Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.  

Market6 Vantage is a suite of retail analytic applications that aim to automate and simplify joint business planning and retailer/supplier collaboration. With Vantage retailers and their suppliers are expected to streamline collaboration efforts to build and execute more effective and profitable shopper centric merchandising plans.

With built-in demand driven forecasts, simulation models, and expected/actual analysis, Market6 Vantage helps to give retailers and suppliers smarter, forward looking insights to drive more accurate planning and execution. Market6 Vantage also aims to provide retailers and suppliers a single, fact-based view of the business based on a common platform of integrated merchandising, shopper, market and operational data, and establishes a set of analytic-enriched measures and assessments as the basis for ongoing collaboration.

Vantage's modules for historical analysis, future planning and execution tracking let users connect planning to execution, identify data-driven performance insights in real-time, and spot opportunities to fix problems in time to improve business outcomes.