Consumer Analytics

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.

Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

The performance tool combines real-time sales data with Quris in-store conditions data to enable managers to analyze and oversee their in-store promotions.

The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.

This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.

The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.