Consumer Analytics

More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

In her new monthly column, Lora Cecere explains the reasons why consumer goods companies are drowning in data and short on analytics and insights.

E-commerce represents a significant growth opportunity for the global jeanswear company.

P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.

The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement.

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.