Consumer Analytics

The greater data capacity is expected to enhance enterprise agility, provide right-time support for improved customer insight and service.

Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.

As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.

Amway introduces a personalized health assessment to eliminate the guess work from supplementation.

Nestl signs a partnership with Walmart Chile, Coca-Cola Chile, PepsiCo, and Unilever, in a joint collaboration to improve waste management in the country.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.