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Consumer Analytics

  • L'Oreal Streamlines Global Digital Experiences

    The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement.

  • Learn to Love AI

    The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

  • Why Can't I Get to Data?

    In her new monthly column, Lora Cecere explains the reasons why consumer goods companies are drowning in data and short on analytics and insights.

  • Levi Names Head of E-Commerce from Walmart

    E-commerce represents a significant growth opportunity for the global jeanswear company.

  • Systemically Reduce Out-of-Stocks through the Elimination of False Positives

    Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.

  • Starbucks and its CEO Recognized for Leadership

    Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.

  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

  • MillerCoors Taps Partners for Digital Content

    New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.
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