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Consumer Analytics

  • 2014 Readers' Choice Survey: TPM

    CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

  • 2014 Readers' Choice Survey: Demand Data Analytics

    CGT's readers rank the top technology providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

  • Astra Sweets Gains Real-Time Customer Insights

    Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

  • GUESS Launches Customer Loyalty App

    The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.

  • Publix Expands Data Warehouse

    The greater data capacity is expected to enhance enterprise agility, provide right-time support for improved customer insight and service.

  • Godiva Selects Agency for Social Media

    Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.

  • What to Expect from Consumers in 2014?

    As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.

  • Getting Personal

    Amway introduces a personalized health assessment to eliminate the guess work from supplementation.
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