Consumer Analytics

Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.