Consumer Analytics

Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.

Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.

Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.

Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.

Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.

In this new role, Paul Norman will be responsible for helping develop Kellogg Companys long-term category strategies, including driving scalable, consumer-driven brand-building and breakthrough innovation.

There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.

In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.