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Consumer Analytics

  • PepsiCo Simulates Market Conditions

    PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.

  • Unilever Targets Growth in Emerging Markets through Analytics

    Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.

  • IRI and 7-Eleven Partner for Suppliers

    A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.

  • U.S. Consumers Love Brands that Love Them

    A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.

  • Cascades Tissue Revamps Web Site

    The goal of the new interface of www.afh.cascades.com is to offer improved functions and tools to visitors, all under one address.

  • Fathead Accelerates Customer Acquisition Growth

    Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.

  • Carlsberg Uses Social Media Marketing Platform

    Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.

  • U.S. Consumers Ditch Brand Loyalty for Personalized Service

    In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
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