Consumer Analytics

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.