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Consumer Analytics

  • Unilever Launches Digital Social Platform

    In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.

  • Orchestrating Demand Moments by Steering Business in Real Time

    The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.

  • What's Next after Data Sharing Programs?

    As retailers have grown more open with sharing their operational data with suppliers, CG manufacturers have been empowered to deliver analysis and recommendations that have helped both sides of the partnership attain important goals.

  • Big Data Insights

    Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.

  • PepsiCo Simulates Market Conditions

    PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.

  • Unilever Targets Growth in Emerging Markets through Analytics

    Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.

  • IRI and 7-Eleven Partner for Suppliers

    A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.

  • U.S. Consumers Love Brands that Love Them

    A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
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