Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
SC Johnson shares the latest information for its ongoing work to achieve its 2016 environmental goals by using more clean energy, cutting greenhouse gas emissions and creating innovative products that use fewer resources.
The consumer goods giant is partnering with a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications.
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.
New this year, CGT's readers rank the top five technology companies that provide software/services for managing and monitoring internal and external social media communications/engagement.
