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Consumer Analytics

  • Why Low Prices Don't Guarantee Customers

    Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.
  • 2013 Readers' Choice: Social Media

    New this year, CGT's readers rank the top five technology companies that provide software/services for managing and monitoring internal and external social media communications/engagement.
  • 2013 Readers' Choice: Demand Data Analytics

    CGT's readers rank the top 10 technology companies that provide a point software solution or a software suite for the cleansing, analysis and integration of downstream data.
  • 2013 Readers' Choice: Business Intelligence

    CGT's readers rank the top 10 technology providers of a point solution or a software suite for business intelligence (BI), including analytics, data warehousing, etc.
  • 2013 Readers Choice: New Product Development & Introduction

    CGT's readers rank the top 10 technology companies that provide solutions for product management, including new product development, formulation, packaging, introduction and launch.
  • Unilever Taps Agency for Consumer Data Strategy

    Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.
  • Top 5 Health Trends to Watch in 2013

    The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
  • Top 5 Sales and Marketing Headlines of 2012

    2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.
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