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Consumer Analytics

  • Kimberly-Clark Sets Digital Marketing Program Record

    A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.

  • Hanesbrands Drives Retail Excellence

    Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand.

  • Walmart Debuts Food Subscription Service

    The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.

  • OfficeMax Names Chief Marketing and Strategy Officer

    Kim Feil held marketing and business leadership positions of increasing responsibility at companies that include Walgreen Co., PepsiCo, Cadbury Schweppes, Information Resources Inc. and Sara Lee.

  • Accenture Acquires NewsPage

    NewsPage is a provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • PepsiCo Leverages Category Management Tool

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.

  • New LeapFrog Product Launch Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.
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