Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
Most recently, the candidate was the general manager of Nike+ where he led efforts to elevate the Nike+ consumer experience, increase the level of consumer engagement and service, and expand key consumer digital products.
Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.
