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Consumer Analytics

  • P&G Gains POS Insights with New Data Warehouse

    P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

  • Cracking the Code: Lora Cecere, Supply Chain Insights

    Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.

  • VF, PVF Get the Right Fit with Innovative Database

    To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report.

  • 15 Brands Remain No. 1 Since 2005

    15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

  • Salient Releases Collaborative Intelligence Suite

    V.5.0 is based on Salients visual data mining solution, an investigative paradigm that is expected to put the specific user in immediate control of all possible data relevant to any given situation.

  • Journey from an Instinct-Driven to an Insight-Driven Organization

    Spurred by the continuing economic crisis, industry leaders find themselves at a crossroads, torn between instinct and insights that seem to defy established wisdom.

  • How Americans Shop: New MegaTrends Emerge

    A new report identifies significant findings that can affect the way retailers and consumer good companies influence what consumers buy and where they buy it. Find out why the youth market is no longer retail's golden ticket, branded products are under threat and six-figure incomes are struggling.

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

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