Consumer Analytics

TPM Challenges and Trends
On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.
Minority Consumers Lead Digital Shopping Charge
U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.

Leveraging Consumer & Shopper Insights to Drive Collaboration with Retail Trading Partners

In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...
Hershey Details 5-Year Growth Plan

Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.
General Mills, Smart Balance Adopt New Web Marketing Capabilities

Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.
Consumers Identify Social Media Pitfalls for Brands

A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.
Diageo Acquires Cabin Fever Maple Flavored Whisky

The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.
Coca-Cola QR Codes Drive Consumer Engagement

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
Is Big Data Only Where You Think It Is?

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
Digital Investment Opportunities

Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

TPM Challenges and Trends

Minority Consumers Lead Digital Shopping Charge

Leveraging Consumer & Shopper Insights to Drive Collaboration with Retail Trading Partners

Hershey Details 5-Year Growth Plan

General Mills, Smart Balance Adopt New Web Marketing Capabilities

Consumers Identify Social Media Pitfalls for Brands

Diageo Acquires Cabin Fever Maple Flavored Whisky

Coca-Cola QR Codes Drive Consumer Engagement

Is Big Data Only Where You Think It Is?

Digital Investment Opportunities