Consumer Analytics

General Mills, Smart Balance Adopt New Web Marketing Capabilities
Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.
Consumers Identify Social Media Pitfalls for Brands
A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.

Diageo Acquires Cabin Fever Maple Flavored Whisky

The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.
Coca-Cola QR Codes Drive Consumer Engagement

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
Is Big Data Only Where You Think It Is?

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
Digital Investment Opportunities

Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
IBM to Acquire Tealeaf Technology

With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.
Data, Data, Everywhere

Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.
Mobile Commerce Tops 13% in Q1 2012

The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.
Wipro to Acquire Promax Applications Group

The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

General Mills, Smart Balance Adopt New Web Marketing Capabilities

Consumers Identify Social Media Pitfalls for Brands

Diageo Acquires Cabin Fever Maple Flavored Whisky

Coca-Cola QR Codes Drive Consumer Engagement

Is Big Data Only Where You Think It Is?

Digital Investment Opportunities

IBM to Acquire Tealeaf Technology

Data, Data, Everywhere

Mobile Commerce Tops 13% in Q1 2012

Wipro to Acquire Promax Applications Group