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Consumer Analytics

  • Designing the Perfect Package Better, Faster and Smarter than your Competition

    Ensuring you have the perfect package for your product requires a comprehensive, collaborative effort between all of the contributors involved in its design.

  • Online CPG Purchase Intent Grows Globally

    Internet grocery shopping is becoming a greater supplement to traditional brick-and-mortar retailing, according to a recent Nielsen study.

  • Walmart.com Unveils New Search Engine

    Built from the ground up by @WalmartLabs, the semantic search technology has already increased shopper conversion rate by about 10 percent to 15 percent.

  • PepsiCo Taps Category Management Solution

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCos main reporting platform.

  • Nine West Takes Big Digital Step

    With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.

  • Beyond the Brand

    Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

  • The State of Facebook

    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

  • Here to Stay

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
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