OfficeMax Names Chief Marketing and Strategy Officer
OfficeMax Incorporated has appointed Kim Feil as executive vice president and chief marketing and strategy officer, effective November 12. Feil will report to Ravi Saligram, president and chief executive officer of OfficeMax, and will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company's traditional marketing vehicles to new media including digital and social.
"I am very pleased to welcome Kim to OfficeMax, as a strong advocate for the consumer and business customer," said Ravi Saligram, president and CEO of OfficeMax. "Given her considerable expertise in segmenting customers and leveraging strategic insights, I am confident she will champion innovation efforts across new business models, formats, services and categories to drive a highly differentiated OfficeMax brand."
Most recently, Feil served as chief marketing officer and corporate vice president for Walgreen Co. Prior to Walgreen Co., Feil held marketing and business leadership positions of increasing responsibility at companies that include PepsiCo, Cadbury Schweppes, Information Resources, Inc. and Sara Lee.
Feil earned a bachelor of arts degree in Journalism and English and a Master of Business Administration degree from Southern Methodist University in Dallas, Texas.
Feil also presented the keynote presentation at CGT's 2012 Consumer Goods Business & Technology Leadership Conference. For a recap of her presentation, click here.
"I am very pleased to welcome Kim to OfficeMax, as a strong advocate for the consumer and business customer," said Ravi Saligram, president and CEO of OfficeMax. "Given her considerable expertise in segmenting customers and leveraging strategic insights, I am confident she will champion innovation efforts across new business models, formats, services and categories to drive a highly differentiated OfficeMax brand."
Most recently, Feil served as chief marketing officer and corporate vice president for Walgreen Co. Prior to Walgreen Co., Feil held marketing and business leadership positions of increasing responsibility at companies that include PepsiCo, Cadbury Schweppes, Information Resources, Inc. and Sara Lee.
Feil earned a bachelor of arts degree in Journalism and English and a Master of Business Administration degree from Southern Methodist University in Dallas, Texas.
Feil also presented the keynote presentation at CGT's 2012 Consumer Goods Business & Technology Leadership Conference. For a recap of her presentation, click here.
