Consumer Analytics

The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.

The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.

P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.

To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report.

15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.