Consumer Analytics

Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.

VMT is actively transferring their internal POS data sharing knowledgebase to their website for open sharing.

On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.

U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.

Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.

A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.