According to the U.S. Trade Representative, the North America Free Trade Agreement among the U.S., Canada, and Mexico created the world's largest free trade area, linking 450 million people producing $17 trillion worth of goods and services.
The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.
To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.
