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Consumer Analytics

  • Unilever Uses Predictive Trade Planning in the Cloud

    Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

  • P&G Launches Personalized Style Web Site

    StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.

  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.

  • HauteLook Proves New Service Matters

    The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media.

  • Garmin Drives Customers to Products

    Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all.

  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

  • Petco Joins CPG Industry Information Sharing Model

    Petco is collaborating with SymphonyIRI to share CPG market information that is expected to help both organizations obtain deeper level insights into the marketplace and with Petco shoppers.

  • Herbalife Deploys Mobile Analytics

    Executives at this leading nutrition company can now use an iPad App to evaluate sales and marketing performance.
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