Consumer Analytics

Immaculate Baking Revamps Package Design
To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.
P&G Shapes the Store
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

Snack Factory Innovates in a Crunch

Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
Integrated Sales and Marketing: It's Time for a True Demand Chain

For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360^o view of the consumer and shopper.
AFS Expands Trade Spend Management Offerings

AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.
IBM to Acquire i2 to Accelerate Data Analytics

IBM announces a definitive agreement to acquire i2 to accelerate its business analytics initiatives and help clients in the public and private sectors address crime, fraud and security threats.
Kimberly-Clark Expands Network of Global Innovation Centers

Kimberly-Clark opens research facilities in Colombia and Korea, to focus on delivering essentials for a better life.
Consumers Expect Another Economic Downturn

The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.
Solo, Kellogg's, 3M on Alice.com E-Commerce Platform

Alice.com is now powering more than 100 storefronts for some of the worlds largest CPG brands with the recent addition of Solo Cup Company, Kelloggs, 3M and Ecover.
Kellogg Enriches Customer Engagement Initiatives

With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

Immaculate Baking Revamps Package Design

P&G Shapes the Store

Snack Factory Innovates in a Crunch

Integrated Sales and Marketing: It's Time for a True Demand Chain

AFS Expands Trade Spend Management Offerings

IBM to Acquire i2 to Accelerate Data Analytics

Kimberly-Clark Expands Network of Global Innovation Centers

Consumers Expect Another Economic Downturn

Solo, Kellogg's, 3M on Alice.com E-Commerce Platform

Kellogg Enriches Customer Engagement Initiatives