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Consumer Analytics

  • Levi's Brand Appoints Global CMO

    The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.
  • Wal-Mart Appoints EVP of Global Consumer Insights

    The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.
  • Top 10 Brands for Consumer Loyalty

    An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
  • Heinz Implements TPO Solution

    A new solution is expected to gain improved visibility, control and insight into the promotional planning process.
  • Pepsi Taps Consumers to Shake Up Refresh Project in 2011

    The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011.
  • Bacardi Gets Social

    This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.
  • 2011 Readers' Choice: New Product Development & Introduction

    The top 10 providers of a suite of software applications or point solution for product management, including new product development, formulation, packaging, introduction and launch.
  • 2011 Readers' Choice: Demand Data Analytics

    The top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
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