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Consumer Analytics

  • Word-of-Mouth Marketing Drops for Products

    Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

  • Overstock.com Offers Cash for Innovation

    A RecLab prize on Overstock.com challenges researchers to advance the state-of-the-art in product recommendations with a new privacy-secure cloud environment.

  • The Top 100 E-Retailers of 2011

    An annual assessment of leading online retailers shows that customer satisfaction with e-retail remains at an all-time high. After six years at the top of the list, Netflix drops to No. 13 and Amazon narrowly takes the lead. Find out who the biggest gainers were this year.

  • Unilever Sustainable Living Plan Advances

    Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.

  • Are Consumers Drowning in Data?

    A first annual Digital Lifestyle Survey finds that consumers are facing a torrent of data growing faster than ever before. Results prove that the continued growth of content and data creation, without new ways to manage the consumer experience, will create catastrophic results.

  • Dassault Acquires Enginuity PLM

    Dassault Systmes expands its PLM offerings for CPG, Life Sciences and other formula-based industries.

  • ScottsMiracle-Gro Names New Chief Marketing Officer

    The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.

  • A New Era of Analytics: E. J. Kenney, SAP Americas

    Find out how your company can leverage in-memory computing to reach new heights in analytics and business insight.
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