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Consumer Analytics

  • Walmart to Give POS Data to Nielsen

    The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

  • Doritos Gets Face Time in Brazil

    Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

  • Post Foods Improves Shopper Experience

    Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

  • Wegmans App Features Product Scanning

    CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.

  • Nambe Puts E-Commerce in the Cloud

    The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.

  • Shiloh Reveals New DSR Software for CPG

    Shiloh DSR is focused on cross retailer analytics, as well as best practices for major retailers such as Wal-Mart, Target, and 65 others.

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

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