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Consumer Analytics

  • Specialized Drives Web Traffic

    With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.

  • DemandTec to Acquire M-Factor

    M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

  • CPSC Launches Consumer Product Safety Info Database

    Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying.

  • Peeps Launches New Online Store

    PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

  • Levi's Brand Appoints Global CMO

    The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.

  • Wal-Mart Appoints EVP of Global Consumer Insights

    The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.

  • Heinz Implements TPO Solution

    A new solution is expected to gain improved visibility, control and insight into the promotional planning process.

  • Top 10 Brands for Consumer Loyalty

    An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
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