Consumer Analytics

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

An annual assessment of leading online retailers shows that customer satisfaction with e-retail remains at an all-time high. After six years at the top of the list, Netflix drops to No. 13 and Amazon narrowly takes the lead. Find out who the biggest gainers were this year.

Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.

A first annual Digital Lifestyle Survey finds that consumers are facing a torrent of data growing faster than ever before. Results prove that the continued growth of content and data creation, without new ways to manage the consumer experience, will create catastrophic results.

Dassault Systmes expands its PLM offerings for CPG, Life Sciences and other formula-based industries.

The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.