Consumer Analytics

RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept.

Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.