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Consumer Analytics

  • 2010 Top 100: Retail

    News of store closings and bankruptcies has seemed to permeate this industry over the last few years. Check out which companies have weathered the storm.
  • Guess? Launches Social Shopping Experience

    New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.
  • Kraft Foods Fine-Tunes Shopper Marketing Campaigns

    The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.
  • Jelly Belly Hits a Sweet Spot

    After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.
  • RightSize Gains Fans and Funds with Social Commerce

    RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.
  • Social Media Obsessed

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.
  • New Study: Facebook Trumps Traditional Media in Retail

    An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.
  • Dior Tries Conversational Marketing On for Size

    The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.
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