Consumer Analytics

The adoption of social media strategies is on the rise in the CG industry as social networking now accounts for 11 percent of all time spent online in the United States. Find out which brands have the biggest followings on Facebook, Twitter and YouTube.

The agreement further extends Retail Solutions market leadership; adds coverage in the home improvement channel.

How one small business is finding ways to make environmentally-friendly products and money at the same time.

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

The interest in sales and marketing capabilities is growing among CG manufacturers. Here, IDC and Sony Pictures Home Entertainment complement the findings of the 2010 Sales & Marketing Report on topics like TPM, DSRs and Sales Force Automation with real-world expertise.

Neolane and KnowledgeBase Marketing, in collaboration with Wunderman, are helping to optimize loyalty programs across e-mail and more.

A new study from IDC Manufacturing Insights reveals that manufacturers are increasingly challenged to make effective product-related decisions. The good news is that visual information can help them improve comprehension and effective participation throughout the product lifecycle.