Consumer Analytics

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

The interest in sales and marketing capabilities is growing among CG manufacturers. Here, IDC and Sony Pictures Home Entertainment complement the findings of the 2010 Sales & Marketing Report on topics like TPM, DSRs and Sales Force Automation with real-world expertise.

Neolane and KnowledgeBase Marketing, in collaboration with Wunderman, are helping to optimize loyalty programs across e-mail and more.

A new study from IDC Manufacturing Insights reveals that manufacturers are increasingly challenged to make effective product-related decisions. The good news is that visual information can help them improve comprehension and effective participation throughout the product lifecycle.

The global, natural and organic ingredient-based cosmetics and well-being products enterprise joins other leading brands using Monetate for Web site optimization.

Newell Rubbermaid struggled to access data and generate reports so that it could make timely, informed decisions about day-to-day operations. Find out firsthand how the consumer products leader transformed its ability to collect, interpret and act on information.

The U.S. retailer will collaborate with manufacturers and empower merchants using shopper insights deployed at the point of decision.