Consumer Analytics

With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.

Now everyone claims to be an Enterprise DSR. So how do you weed through the confusion and get what you need?

The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.