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Consumer Analytics

  • Nambe Puts E-Commerce in the Cloud

    The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.

  • Wegmans App Features Product Scanning

    CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.

  • Shiloh Reveals New DSR Software for CPG

    Shiloh DSR is focused on cross retailer analytics, as well as best practices for major retailers such as Wal-Mart, Target, and 65 others.

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

  • The State of Trade Promotion Optimization

    Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.

  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
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