Consumer Analytics

The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.

A partnership with SymphonyIRI Group will allow Walmart and its supplier partners to share the same knowledge about Walmarts shoppers. Through better shopper insights, both parties can work together to improve planning, shopper marketing and growth.

Using simple spreadsheets, Brown-Forman found it nearly impossible to manage the vast amount of information that consumers now expect and demand. Director of Product Development and Innovation, Jimmy Bookstore, reveals how Brown-Forman was able to implement a PLM solution for its innovation transformation.

The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.