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Consumer Analytics

  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

  • Do We Really Need a DSR?

    CGTs Downstream Data Share Group met on October 24, 2011, during the Consumer Goods Business and Technology Leadership Conference in Orlando, Fla., and as expected, the conversation took no time to heat up with many perspectives joining the discussion!

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • Unilever Uses Predictive Trade Planning in the Cloud

    Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

  • P&G, K-C, Unilever Discuss Downstream Data's Value

    Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape!

  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.

  • P&G Launches Personalized Style Web Site

    StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.

  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.
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