P&G Initiates Strategic BI Partnership

2/12/2013
The Procter & Gamble Company has formally initiated a strategic partnership with Verix Business Intelligence, a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications. The terms and conditions of this partnership are not being released.

This innovative technology partnership is being pursued to further strengthen and build P&G’s capabilities and industry leadership in business intelligence (BI). This collaboration has been supported by P&G’s IT Innovation Hub, the Israel House of Innovation (IHI), which was established five years ago to help enable partnerships between P&G and Israeli innovators.

“We are excited to initiate a partnership and collaboration with Verix,” shared Andy Walter, P&G’s Vice President of Global Business Services. “We expect that the innovative Verix technology and capabilities will help to further strengthen our business intelligence capabilities."

With the advent of ever-increasing amounts of business data, Verix is expected to enable the analysis of huge data sets and identify trend changes that lead to significant business insights. Driven by an analytical pattern recognition engine that scans all relevant intersections of diverse data sources in search for exceptions, Verix generates Intelligent Business Alerts that enable decision makers to focus on what matters.


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